Case Study: Order Management for a Bunsik Franchise (Logidam, Balju.com)
How to unify franchisor HQ order management in one system with Logidam and Balju.com
logistics ERP, Logidam, Balju.com, franchise order management, store ordering app, HQ logistics management, in-house logistics, franchise logistics solution, MS Benter, order management automation
Key takeaways · For franchisors running their own logistics, the order management workload climbs steeply as the store count grows. · Order management built on phone calls, text messages and handwritten ledgers worsens order-entry errors and limits inventory visibility. · MS Benter's Logidam (logistics ERP) standardizes HQ's logistics flow, and Balju.com (store ordering app) unifies how stores place orders. · Used together, the two solutions keep the order flow between HQ and stores running seamlessly in one system. |
A franchise order management system is HQ operating infrastructure for receiving store orders and handling inventory, shipping and logistics in one flow. For headquarters that run their own logistics, order management gets complicated fast as stores are added, and managing it across separate systems lowers efficiency while driving up management costs.
Logidam (logistics ERP) and Balju.com (store ordering app), from MS Benter, which has focused on franchise IT for nearly 25 years, form an integrated solution that ties HQ logistics and store ordering into one flow. In this article, we walk through how a snack-food (bunsik) franchise with its own logistics built an order management system, and how its HQ order work got organized.
An integrated solution that ties HQ logistics and store ordering into one flow.
1. Case study: order management consulting for a bunsik franchise with in-house logistics
Order management built on phone calls, texts and handwritten ledgers hits its limits as stores multiply.
MS Benter recently provided logistics consulting to the headquarters of a bunsik (Korean snack food) franchise that runs its own logistics. The franchisor took store orders by phone and text message and handled order management in handwritten ledgers.
In this setup, order-entry errors were frequent, and inventory was hard to track, leading to recurring overstock or stockouts. HQ staff spent their time on repetitive tasks yet still couldn't get a clear grip on the logistics flow. It's a classic structure where the burden grows with every new store.
2. One system for the whole order flow with Logidam + Balju.com
HQ logistics and store ordering run on the same data.
MS Benter first used Logidam (logistics ERP) to analyze HQ's entire logistics flow and redesigned the process from store ordering through shipping and delivery. We reorganized things so HQ could see each store's order status and history in a clean view, and set up a way to check inventory quickly and respond in time. Drawing on our experience with about 500 brands, the way HQ actually works was carried straight into the system.
Ordering was standardized on Balju.com (store ordering app). Stores place orders in the app instead of by phone or text, and HQ receives them on the same screen. With a single ordering method, HQ order management becomes simpler, and operations keep running the same way as stores are added.
The two solutions deliver clear results when used together. Balju.com is a store ordering app that works paired with Logidam, so HQ logistics management (Logidam) and store ordering (Balju.com) connect seamlessly on the same data.
3. Essential solutions for franchise order management
Integrated operation of the HQ logistics ERP and the store ordering app.
Logidam (logistics ERP): real-time management of HQ logistics
· See real-time order status by store · Simplify order intake with automated order cutoffs · See the logistics flow at a glance with about 50 reports · Manage multiple brands in one program |
Balju.com (store ordering app): standardized ordering
· Stronger HQ-store communication with a dedicated store ordering app · Fewer human errors with an accurate ordering process · Better receivables management with multiple payment options, including easy pay |
Note: Balju.com is a store ordering app that must be used with Logidam, the HQ logistics ERP. The benefits of integrated operation only show clearly when HQ order management and store ordering run on the same data, so it is most efficient to adopt the two solutions as a pair. |
4. Expected benefits
Order management becomes a routine part of HQ operations.
Adopting Logidam and Balju.com together shifts the time HQ operations teams spent processing data toward decision-making and store management.
Expected benefits ① Less time, higher productivity: repetitive manual work is cleaned up through system automation ② Data-driven decisions: about 50 reports let HQ operations teams talk from the same numbers ③ Accurate inventory and ordering: a flow that reduces both overstock and stockouts ④ Stronger HQ-store trust: a unified ordering and settlement flow cuts communication costs |
Frequently asked questions
Q. Can we adopt Balju.com on its own?
Balju.com is a store ordering app designed to be used with Logidam, the HQ logistics ERP. The benefits of integrated operation appear only when HQ logistics data and store order data are connected in the same system, so it is most efficient to adopt the two as a pair.
Q. Can headquarters without in-house logistics adopt them?
Logidam and Balju.com deliver the clearest results where HQ runs logistics directly or through an outsourced partner. The right scope depends on your logistics structure, so we'll review your logistics setup during the consultation before making recommendations.
Q. Can a multi-brand HQ manage everything in one system?
Yes. Logidam is designed to manage multiple brands in one program. Order, inventory and shipping data for each brand accumulate on the same basis and can be compared, making it well suited to HQ-level decision-making.
Q. How are store payments handled?
Balju.com supports multiple payment methods, including easy pay. When payment flows right along with the order, the burden of managing receivables drops and HQ settlement gets simpler too.
Q. How do we request a consultation?
Contact us via our main line (1544-7120, Korea) or KakaoTalk channel for a consultation tailored to your HQ logistics setup. We'll design the right scope with you based on your in-house logistics structure and how your stores order.
HQ order management in one system
Logidam + Balju.com,
an integrated solution for HQ logistics
Run HQ logistics and store ordering
seamlessly in one system.
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