FDAM Article 💫

Franchise Headquarters Logistics Cost & Essential Items Transparency Checklist

We outline why franchisor headquarters must transparently manage essential items, pricing formulas, logistics cost change history, supplier info, and order data, plus a practical checklist.

FRANCHISE INSIGHT · LOGISTICS TRANSPARENCY

Franchise Headquarters Logistics Cost & Essential Items Transparency Checklist

Headquarters operating strategy that explains essential-item standards, pricing formulas, and logistics‑cost change history in data that franchise locations can understand.

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LOGISTICS DASHBOARD




Essential Items

128

Change History

24

Transparency Check

Item standards · pricing structure · logistics cost history · supplier info all viewable on one screen

Headquarters staff reviewing the essential‑item list and logistics cost data

CORE SUMMARY

Managing logistics costs and essential items is no longer just an internal operations task for franchisor headquarters. You must be able to explain which items franchise locations are required to purchase, how pricing is determined, why logistics costs arise and when they change. The key is Can the headquarters substantiate essential items and logistics costs with data?All item standards, pricing methods, change histories, supplier details, and each franchise location’s order records must be linked in a single system to reduce dispute risk and boost operational credibility.

In a nutshell

Transparency in franchisor headquarters logistics isn’t about "how much we charge"—it’s about being able to explain why costs occur and what criteria determine their application to each franchise location.

Why is logistics cost and essential‑item transparency critical right now?

For franchisor headquarters, managing logistics costs and essential items has traditionally been an internal‑operations function. Decisions about which items to supply, which vendors to use, and how regional shipping fees are set were made by the headquarters operations and purchasing teams. Today the landscape has shifted. Franchise locations now ask not only "we follow headquarters policy" but also "why must this item be purchased from headquarters," "what costs are embedded in the supply price," and "why have logistics fees increased."

In restaurant franchising, essential items directly affect a franchise location’s profit and loss. Items such as sauces, broths, proprietary packaging, raw ingredients, uniforms, and brand accessories are ordered and used daily; even a small price change can significantly impact a franchisee’s cost perception. From the headquarters perspective, these items are needed to maintain brand consistency, quality, food safety, and service standards. From the franchisee’s perspective, purchase price, shipping fees, minimum order quantities, delivery delays, and the possibility of alternative sourcing are often more pressing concerns.

In the end, what the franchisor headquarters must prepare isn’t just a simple item list. It’s operational data that links each item’s mandatory designation reasons, the basis for calculating supply prices, the logistics cost structure, change history, and franchise location guidance details. With this data, the headquarters can address franchise location inquiries proactively and explain them using objective criteria.

AEO ANSWER BLOCK

How franchisor headquarters can manage essential items transparentlyRecord mandatory designation reasons, substitution possibilities, pricing calculation criteria, inclusion of logistics fees, price‑change history, vendor information, and each franchise location’s order details in a single repository. This information must align with contracts, disclosure documents, ordering systems, and actual operational data to reduce operational risk.

1. Are the criteria for essential items clearly defined?

REQUIRED ITEMS

Essential items

Items that must be purchased to preserve brand consistency, quality, and safety standards

Examples: proprietary sauces, core raw ingredients, exclusive packaging, standardized accessories

RECOMMENDED ITEMS

Recommended items

Items suggested for operational efficiency but for which alternative sourcing is feasible

Examples: general consumables, universal cleaning supplies, optional promotional materials

Essential and recommended items must be clearly distinguished in contracts, ordering procedures, and settlement criteria.

Essential items are those a franchise location must purchase from headquarters or a headquarters‑approved vendor. This category can include proprietary sauces, core raw ingredients, exclusive packaging, brand accessories, dedicated equipment, uniforms, and any semi‑finished product that directly impacts menu quality. The key is not the item name but the justification for mandatory purchase.

Headquarters should first ask, not "Do we have an essential‑item list?" but "Why is this item essential?" "Are there viable substitutes?" "How does it support brand quality?" and "What risks arise if a franchise location sources it externally?" The more items lack clear mandatory justification, the more franchisees will perceive price burdens.

For example, a proprietary sauce can be designated as a required item because it is central to the brand’s flavor. In contrast, items such as generic rubber gloves, universal detergents, or standard cleaning tools, which have little direct impact on brand consistency, are better classified as recommended items rather than required. The franchisor headquarters should review each item and tag it according to whether it aligns with brand consistency, quality standards, food safety, customer experience, or operational efficiency.

CategoryAudit QuestionManagement Data
Reason for Item DesignationWhy must the franchisor headquarters or designated vendor purchase this?Quality standards, recipe impact, brand standards
Substitution PossibilityAre there external substitutes of equivalent quality?Substitute comparison chart, quality test results
Contract ConsistencyDo the items in the contract match those in the order management system?Contract item code, order item code
Operational StatusIs the franchise location actually purchasing this?Order history by franchise location, reasons for non‑ordering exceptions

Risks the franchisor headquarters may overlook

· Items not listed in the contract are treated as de‑facto required in the order system

· Consolidating all items under headquarters ordering without distinguishing required from recommended items

· Allowing exception purchases at individual franchise locations without retaining the justification or approval record

· When the name, specification, or code for the same item differ across the contract, disclosure documents, and order system.

2. Can you explain the supply price calculation method?

SUPPLY PRICE BREAKDOWN

Purchase price
Logistics cost
Storage cost
Commission
Margin

Supply price is not a single figure; it results from combining purchase price, logistics cost, storage cost, packaging cost, delivery commission, headquarters margin, and price‑change history.

The supply price must be broken down by component so it can be explained to franchise locations.

Franchisees are most sensitive to the supply price. If the franchisor cannot explain how the price was set, even for the same item, distrust can arise. This is especially critical when events such as raw‑material cost increases, fuel price hikes, changes to logistics centers, supplier switches, or minimum order‑quantity adjustments affect pricing; the franchisor’s ability to explain becomes essential.

Saying “the cost went up, so the price increased” is insufficient. You must show which costs rose, by how much, how much of that increase is reflected in the franchise location’s supply price, and when the change takes effect. If the franchisor appears to set price changes arbitrarily, franchisees will first question the franchisor’s margin. Conversely, a structured pricing methodology turns even identical price hikes into understandable operational decisions.

When managing the supply price calculation, it’s advisable to separate purchase price, logistics cost, storage cost, packaging cost, delivery commission, franchisor management fee, margin, promotion support status, and price‑change history for each item. This does not mean every item must be disclosed to franchise locations. The key is that the franchisor maintains internally a defensible basis for the pricing.

Management itemsInformation to recordFranchise location explanation points
Purchase priceSupplier unit price, contract unit price, pre‑ and post‑change unit pricesWhether raw‑material market price fluctuations are reflected
Logistics costRegional shipping fees, center dispatch charges, fuel costs, and combined packaging standardsDifferences based on area and delivery conditions
Storage and packaging feesRefrigerated and frozen storage fees, dedicated packaging labor costsCosts associated with maintaining quality
Headquarters marginMargin rate criteria, ceiling, and exception application standardsPredictability of the profit structure
Change historyReason for change, effective date, affected franchise locations, notification detailsKey data for preventing disputes

3. Is there a logistics cost change history remaining?

LOGISTICS COST TIMELINE

1

Fuel cost increase

Recalculation of regional shipping fee standards and record of effective dates

2

Dispatch center change

Switch from Center A to Center B – lead time and cost adjustments

3

Franchise location guide

Record of pre‑ and post‑change amounts, target franchise locations, and communication channels

Log of logistics cost changes serves both cost management and trust management data

Logistics costs are more than basic shipping fees. They vary by delivery zone, fulfillment center, fuel charges, vehicle temperature requirements, minimum order quantities, combined‑packaging standards, delivery frequency, remote‑area status, refrigeration vs. freezing classification, and delivery time windows. Issues arise when these changes aren’t documented clearly.

For example, if shipping costs rise in a specific region or the source shifts from Center A to Center B, altering lead times and expenses, headquarters must be able to explain why. If a logistics‑center change was made to improve supply stability, the rationale is required; if fuel price hikes drove a cost increase, the applicable criteria and calculation method must be provided. Franchise locations react more to the uncertainty of “why it changed suddenly” than to the cost increase itself.

When you track the reason for logistics‑cost changes, effective date, affected franchise locations, before‑and‑after amounts, notification date, communication channel, and any objections, the data becomes a trust‑building tool, not just a cost ledger. Multi‑store brands especially need regional logistics data because the total supply cost for the same item can differ by area. Explaining those differences requires solid regional data.

Key points

A logistics‑cost change log is not a “look‑up later” file; it’s an operational record that must be captured at the moment of change. Including before‑and‑after amounts, effective date, target franchise locations, reason, and notification details gives headquarters the ability to explain.

4. Are the contract, disclosure documents, and ordering system aligned?

The most common practical issue in essential‑item transparency is a mismatch between documents and systems. A contract might list an item as “A,” while the ordering system breaks it into codes like A‑1, A‑Set, A‑Renewal, or A‑Box. Conversely, the ordering system may treat an item as mandatory, yet the contract or disclosure documents don’t reflect it clearly.

From headquarters’ view, the items may seem identical internally. However, for franchise locations the item name, specification, unit, supply price, supplier, and purchase obligation all matter. When a franchisee asks, “Why must we order something that isn’t in the contract?” a response based only on system convention lacks credibility.

Therefore, essential‑item management must align document control with system operation. The items listed in contracts, the items disclosed, the codes in the ordering system, and the actual supplied specifications must be linked. Headquarters should regularly reconcile the master item data with both documents and the system.

Comparison itemsMismatch examplesManagement method
Item nameContract name differs from ordering system nameSeparate management of standard item name and display name
Specification·unitMixed use of box, pack, EA as standardsSupply unit and settlement unit are fixed
Whether requiredRecommended items appear as required in the systemManage required, recommended, and optional status values
Price effective dateDifference between listed price and actual order priceTrack price history by start and end dates

5. Can order data by franchise location explain this?

Managing required items and logistics costs cannot rely solely on franchisor headquarters standards. You must use order data to see how each franchise location orders, which items generate complaints, where delivery fees are high, and which suppliers repeatedly delay. The headquarters can claim an item is required only if it can also demonstrate each franchise location’s actual usage and the impact on quality maintenance.

For example, when the supply price of a specific sauce rises, the headquarters should be able to view the average usage across all franchise locations, sauce usage per menu, cost impact, and order volume changes before and after the price change. If a particular franchise location’s orders drop sharply after the increase, you need to assess signals such as alternative sourcing, reduced menu sales, excess inventory, and franchisee dissatisfaction.

Order data by franchise location is more than just settlement information—it provides operational insight for the headquarters to understand field challenges and act proactively. Knowing which stores over‑order certain items, which regions bear high delivery costs, and which products face repeated delivery delays enables the headquarters to adjust item standards and logistics policies more quickly.

STORE DATA

Franchise location verification metrics

· Monthly order volume by item

· Order amount by item

· Order volume change after price adjustments

· Unordered and exception purchase patterns

HQ ACTION

Headquarters response criteria

· Identify stores with abnormal orders

· Reassess logistics costs by region

· Review supplier quality and lead times

· Strengthen communication around price changes

6. Are supplier transaction terms also being managed?

Issues with essential items aren’t just a concern for the franchisor headquarters and franchise locations. The supply chain involves suppliers, logistics firms, manufacturers, distributors, packaging companies, and distribution centers. If the franchisor headquarters only tracks items and prices without separately managing supplier terms, pinpointing the cause of price fluctuations becomes difficult.

For example, when a supplier notifies a raw‑material cost increase, the franchisor headquarters must record the original contract price, the reason for the increase, alternative supplier quotes, quality test results, the effective date, and whether the new price is reflected in franchise location supply costs. If this information is scattered across emails, spreadsheets, messengers, and verbal discussions, retrieving the justification for a price change later becomes problematic.

Supplier management isn’t limited to pricing. You also need to track minimum order quantities, lead times, return policies, quality‑claim handling, delivery temperature requirements, packaging specifications, eligible delivery regions, and contingency procedures for supply interruptions. Because essential items directly affect franchise location operations, any supply risk quickly becomes a brand‑wide operational risk.

Supplier Management ItemsData the franchisor headquarters must record
Contract TermsContract price, contract duration, price‑adjustment clauses, minimum order quantity, payment terms
Supply StabilityAverage lead time, delay frequency, out‑of‑stock history, availability of alternative suppliers
Quality ManagementInspection criteria, claim history, return processing time, improvement requests
Price ChangesRequest date, reason for increase, comparative quotes, approver, effective date, franchise location price reflection

7. Is there a record of franchise location communications?

Transparency goes beyond simply possessing data. It also matters when, how, and what information was communicated to franchise locations. Even if the franchisor headquarters knows the reason for a price change internally, failing to adequately inform franchise locations can make the change appear as a unilateral notice on the ground.

Conditions that directly affect franchise location operations—such as supply price, logistics cost, minimum order quantity, delivery day, and order cut‑off time—must be communicated before any change. Notices, text messages, emails, order‑system announcements, franchisee meeting materials, and supervisor visit logs all constitute the communication history. The franchisor headquarters should track not just that a notice was sent, but who received it, when, what was conveyed, and whether acknowledgment was confirmed.

Communication logs serve as dispute‑prevention documentation and as a metric of the franchisor headquarters' operational standards. Even a price change is more readily accepted when a franchise location receives a thorough pre‑change explanation. Conversely, delayed or vague notices generate distrust regardless of the headquarters' intent.

Items to include in price and logistics‑cost change notices

① Items subject to change

② Supply price before and after the change

③ Reason for the change

④ Effective start date

⑤ Affected franchise locations

⑥ Contact and objection channels

Franchisor headquarters transparency checklist

The checklist below provides a practical framework for assessing how transparently the headquarters manages logistics costs and required items. Rather than a simple “yes/no,” each item should be verified with supporting documents and system data.

CategoryChecklist questionVerification material
01Are required items and recommended items clearly distinguished?Item master, contract, order system
02Is the justification for each required item documented?Required item justification sheet, quality standards chart
03Is the supply price calculation method tracked per item?Price calculation sheet, purchase cost, logistics cost, margin structure
04Are the pre‑ and post‑change prices and their effective dates recorded?Price change history and approval logs
05Are the reasons for logistics cost changes and regional criteria retained?Regional shipping rate tables and center dispatch criteria
06Is the supplier unit‑price change request and approval process documented?Supplier contracts, quotations, and approval records
07Is the franchise location communication history and acknowledgment retained?Announcements, emails, texts, and system notification logs
08Can item usage be tracked via order history for each franchise location?Order data by store and item‑by‑item consumption
09Do the contract, disclosure documents, and order system contain matching item information?Item code mapping tables and periodic reconciliation reports

Limits of Excel management: as the item count grows, clarity declines.

You can build an item list in Excel. For a new brand, tracking item name, specification, supply price, vendor, and required status in a spreadsheet may be fastest. But as the number of franchise locations and items expands, the challenges change. Items are constantly refreshed, vendors switch, prices fluctuate, and logistics fees vary by region. When these changes are scattered across multiple files, it becomes hard to verify the latest standards.

The biggest issue is auditability. Excel is handy for summarizing current values, but it’s difficult to trace who changed what, when, and why. To track the approver of a price change, the previous amount, which franchise location was notified and when, or how a vendor’s price‑increase request was applied, you need a dedicated management system.

Excel also doesn’t auto‑link to contracts, information disclosures, order platforms, or settlement systems. Staff must manually update files, and as versions multiply, identifying the most recent file becomes a guessing game. Consequently, even if the franchisor headquarters holds the data, it can’t answer franchise location queries instantly. Transparency isn’t just about having data—it’s about being able to pull the right information at the moment it’s needed.

Common pitfalls in Excel‑based management

· Item names and codes are entered inconsistently by different staff

· Change history for price updates isn’t captured in the file

· Order data per franchise location is separated from the item master

· Vendor contract terms and actual supply prices are managed in separate records

· Staff must manually verify whether contracts have been reflected

Why logistics‑focused management matters

Logistics Dashboard

Integrated management of items, orders, logistics fees, and history

Item

Required status

Change history

Dedicated source

Required

3 records

Packaging box

Required

5 items

Cleaning supplies

Recommended

1 item

Price change pending

7 items

Logistics cost issue region

3 locations

Mooljidad connects and manages item specs, supply prices, vendors, orders, and logistics cost history in one place.

Mooljidad is a solution that helps franchisor headquarters systematically manage ordering and logistics operation data. By managing item‑level required status, supply price change history, vendor information, franchise location order details, and regional logistics cost standards in one place, headquarters can respond faster and explain more clearly to franchise locations.

The core of Mooljidad is not storing data separately but linking it. When the required status changes in the item master, it must be reflected in the ordering system and management reports; when supply prices change, the reason, approval history, and franchise location notifications must be recorded. If a franchise location’s order volume drops sharply, you should be able to see price changes, delivery delays, quality claims, and store sales changes together.

Ultimately, logistics transparency isn’t just for regulatory compliance. It’s a key management strategy that boosts headquarters’ operational credibility and creates a cost structure that franchise locations can accept. When franchise locations trust the headquarters’ supply system, order cooperation rates rise, and headquarters can maintain more stable quality and logistics operations.

Headquarters concernsMooljidad’s management approach
It’s hard to explain the criteria for required itemsManage required status, designation reasons, substitutability, and applicable franchise locations for each item
Supply price change history is scatteredRecord pre‑ and post‑change prices, reasons, approvers, effective dates, and franchise location notifications
Logistics cost standards vary by regionManage logistics costs by region, center, delivery conditions, and combined packaging standards.
Finding justification for supplier price increases is difficult.Track supplier contract terms, quotes, quality issues, and price‑change request history.
Quickly viewing order status by franchise location is challenging.Provide a dashboard of order volume, spend, backorders, and anomaly patterns by store and item.

Core Value

The logistics function helps the franchisor shift from a “goods‑supplying organization” to a “data‑driven standards organization.”When essential items, supply prices, logistics costs, suppliers, and order history are linked, the franchisor headquarters can respond to franchise location questions faster and more accurately.

Logistics transparency is the baseline for a lasting partnership between franchise locations and the franchisor.

Franchise headquarters competitiveness is no longer defined solely by supply capability. While reliably delivering consistent‑quality ingredients matters, the greater priority is establishing operational standards that franchise locations can trust. The franchisor must be able to explain why essential items are needed, how supply prices are set, the structure of logistics costs, and the procedures for price changes.

Franchise locations don’t need to know every cost detail of the franchisor. They want predictable, consistent, documented standards. If a product priced at 10,000 won this month rises to 11,000 won next month, understanding the reason and the applied criteria reduces mistrust. Conversely, unexplained price changes—even small ones—can spark major conflict.

Transparency around logistics costs and essential items isn’t a regulatory burden; it’s an operational system that protects brand trust. When the franchisor sets clear standards and manages the data, relationships with franchise locations become more stable, which in turn drives long‑term brand scalability and resilience.

Frequently Asked Questions

Q. Must all essential items be listed in the contract?

A. If an item is mandatory for a franchise location to purchase, it’s safest to clearly define its type, criteria, pricing methodology, and changeability. In practice, the contract, information disclosure, and item data in the ordering system must align, and any item treated as essential in operations should be consistently audited.

Q. How should essential items be distinguished from recommended items?

A. Items that affect brand consistency, quality, food safety, core recipes, and customer experience—and that are difficult to substitute, are essential. Items that are easily replaceable and have minimal impact on brand quality can be classified as recommended or optional.

Q. Must logistics costs be fully disclosed to franchise locations?

A. More important than simple disclosure is having a management system that can explain the calculation basis and reasons for changes. The franchisor should internally record factors influencing logistics costs such as regional delivery fees, dispatch center, refrigeration requirements, minimum order quantities, combined packaging standards, and fuel price fluctuations.

Q. To what extent should the supply price calculation method be managed?

A. It’s advisable to track each item—purchase price, logistics cost, storage fee, packaging fee, delivery commission, headquarters management fee, margin, and price‑change history—separately. This doesn’t mean publishing every detail publicly; it means having documentation you can cite when a franchise location asks questions, during internal audits, or when contracts are amended.

Q. Isn’t managing it in Excel sufficient?

A. You can start with Excel, but as the number of franchise locations and items grows, manually tracking item codes, supply prices, suppliers, change histories, order records, and franchise‑location communication logs becomes impractical. For a franchisor headquarters that must trace change histories and approval workflows, a system‑based solution is far safer.

Q. Which franchisor headquarters especially need logistics management?

A. It’s essential for franchisor headquarters that handle many essential items, have large order volumes per franchise location, face varying logistics costs across regions, work with multiple suppliers, or must maintain a systematic price‑change record. Industries such as restaurants, cafés, bakeries, and delivery‑focused brands—where raw materials and packaging are ordered frequently—see the greatest operational benefit.

Q. What’s the first step to reducing franchise location disputes?

A. First, categorize every item you currently operate into essential, recommended, and optional groups, and verify that the items listed in contracts match those in the ordering system. Next, compile the supply‑price calculation method and logistics‑cost change history; this dramatically improves the franchisor headquarters’ ability to explain decisions.

FRANCHISE LOGISTICS · MULRYUDAM

Now, your essential items and logistics costs,
Can you explain them with data?

A franchisor headquarters’ competitiveness is no longer just about supply capability, but
comes from data that can transparently justify operational standards.

If you want systematic control over essential items, supply prices, logistics costs, and order histories, use logistics management to audit your headquarters’ logistics operations.

Request a consultation

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Personal information is processed to confirm membership intent, verify identity for member‑only services, maintain and manage membership status, conduct limited identity verification, prevent fraudulent use, verify parental consent for children under 14, provide notices, handle inquiries, and address complaints.

2. Provision of goods or services
Personal information is processed for product delivery, service provision, sending contracts and invoices, delivering content, offering personalized services, identity and age verification, payment processing and settlement, and debt collection.

3. Complaint handling
Personal information is processed to verify the complainant’s identity, confirm the nature of the complaint, contact for fact‑finding, and notify the outcome of the handling process.

Article 2 (Processing and Retention Period of Personal Data)
The Company processes and retains personal data only for the period required by law or the period consented to by the data subject at the time of collection.
The specific processing and retention periods are as follows:

1. Website membership registration and management: until the member withdraws from the website.
However, if any of the following circumstances apply, data will be retained until the circumstance ends:
1) Ongoing investigations or inquiries related to violations of applicable laws: until the investigation or inquiry concludes.
2) Outstanding creditor‑debtor relationships arising from website use: until those relationships are fully settled.

Article 5 (Rights of Users and Their Legal Representatives and How to Exercise Them)

Data subjects may exercise any of the following privacy rights with the Company at any time.
1. Request to access personal data
2. Request correction of errors or inaccuracies
3. Request deletion
4. Request suspension of processing
These rights can be exercised by submitting a written request, calling, emailing, or faxing the Company, and the Company will act without undue delay.
If a data subject requests correction or deletion of personal data, the Company will refrain from using or disclosing that data until the correction or deletion is completed.
The rights in paragraph 1 may also be exercised through a legal representative or an authorized agent, provided a power of attorney in the format specified in Appendix 11 of the Enforcement Rules of the Personal Data Protection Act is submitted.
Data subjects must not violate applicable laws, including the Personal Data Protection Act, by infringing on the personal data or privacy of themselves or others that the Company processes.

Article 6 (Categories of Personal Data Processed)
The Company processes the following categories of personal data:

1. Website membership registration and management
Required items: company name, full name, title, phone number, email
Optional items: referral source, awareness channel

2. Provision of goods or services
Required items: company name, full name, title, phone number, email
Optional items: referral source, awareness channel

3. During the use of internet services, the following personal data items may be automatically generated and collected.
IP address, cookies, MAC address, service usage records, visit logs, error usage records, etc.

Article 7 (Destruction of Personal Data)
① The company shall promptly destroy personal data that is no longer needed due to the expiration of the retention period or achievement of the processing purpose.
② If, after the consented retention period has expired or the processing purpose has been achieved, the personal data must be retained under other laws, the company shall preserve it by transferring it to a separate database or storing it in a different location.
③ The procedures and methods for destroying personal data are as follows.
1. Destruction Procedure
The company selects the personal data subject to destruction and, with approval from the company’s personal data protection officer, destroys the data.
2. Destruction Methods
The company destroys electronically stored personal data using methods such as low‑level formatting to make records unrecoverable, and destroys paper records by shredding or incineration.

Article 8 (Measures to Ensure the Security of Personal Data)
The company implements the following measures to ensure the security of personal data.
1. Administrative measures: establishment and implementation of internal management plans, regular employee training, etc.
2. Technical measures: management of access rights to personal data processing systems, installation of access control systems, encryption of unique identifiers, etc., and installation of security programs.
and other encryption, security program installations.
3. Physical measures: access control for computer rooms, data storage rooms, etc.

Article 9 (Installation, operation, and refusal of automatic personal data collection devices)
(1) The company uses cookies to store user information and retrieve it as needed in order to provide personalized services.
(2) A cookie is a small piece of data sent by the server (http) that runs the website to the user's browser, and it may also be stored on the user's hard drive.
a. Purpose of using cookies: to analyze each service and website visited by the user, usage patterns, popular search terms, secure connection status, etc., and to deliver optimized information to the user.
b. Installing, operating, and refusing cookies: Tools menu at the top of the web browser>Internet Options>You can refuse cookie storage by adjusting the options in the privacy menu.
c. Refusing cookie storage may make it difficult to use personalized services.

Article 10 (Personal Data Protection Officer)
(1) The company designates a Personal Data Protection Officer who oversees all personal data processing activities and handles data subject complaints and remediation as follows.

▶ Personal Data Protection Officer
Name: O Manseok
Title: Representative
Contact: 1544-7120
※ This connects to the personal data protection department.

▶ Personal Data Protection Department
Department: Development Team
Contact Person: Lee Seongjae
Contact: adffewr@benter.co.kr

Data subjects may direct any privacy‑related inquiries, complaints, or requests for redress arising from use of the company’s services to the privacy officer or the responsible department. The company will respond and address such inquiries without delay.

Article 11 (Request for Access to Personal Data)
Data subjects may submit a request to access their personal data under Article 35 of the Personal Information Protection Act to the department below. The company will strive to process access requests promptly.

▶ Department for Receiving and Processing Access Requests
Department: Operations Team
Contact: O Chae‑hyun
Email: boram03@benter.co.kr

Article 12 (Remedies for Rights Violations)
Data subjects may contact the following agencies for redress or counseling regarding personal data breaches.

▶ Personal Data Breach Reporting Center (operated by Korea Internet & Security Agency)
- Scope: Reporting personal data breach incidents, requesting counseling
- Website: privacy.kisa.or.kr
- Phone: 118 (no area code needed)
- Address: 3rd Floor, Personal Data Breach Reporting Center, 9 Jinheung‑gil, Naju‑si, Jeollanam‑do 58324 (Bitgaram‑dong 301‑2)

▶ Personal Data Dispute Mediation Committee
- Scope: Filing personal data dispute mediation requests, collective dispute mediation (civil resolution)
- Website: www.kopico.go.kr
- Phone: 1833‑6972 (no area code needed)
- Address: 4th Floor, Government Complex Seoul, 209 Sejong‑daero, Jongno‑gu, Seoul 03171

▶ Supreme Prosecutors' Office Cyber Crime Investigation Unit: 02‑3480‑3573 (www.spo.go.kr)
▶ Cyber Safety Division, National Police Agency: 182 (http://cyberbureau.police.go.kr)

Article 13 (Implementation and Amendment of the Privacy Policy)
This privacy policy takes effect on January 31, 2024.