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October 27, 2025 International Franchise Weekly Briefing | Global Food Service Industry Trend Report

Weekly Briefing · 2025.10.27

Global Food Service Franchise
Weekly Briefing

This Week’s Key Themes

· United States & Philippines – Biscuit Belly and Old Town White Coffee aggressively expand new locations

· China & Brazil – Accelerating overseas expansion beyond domestic saturation toward Singapore and Portugal

· Japan & Indonesia – Rising costs and infrastructure gaps intensify pressure to streamline operations

· Vietnam – Poultry industry shifts to eco‑friendly automation and reshapes food‑supply chains

· India & Hong Kong – The ‘Franchise‑First’ model rises, with Korean brands like Bonjuk expanding into Hong Kong

FDAM Franchise ERP – Global Food Service News Weekly Briefing

This briefing is tailored for domestic franchise headquarters, covering international franchise and food‑service industry trends. This week’s global landscape is driven by simultaneous expansion and efficiency gains. In the U.S. and Philippines, aggressive new‑store launches dominate; Japan and Indonesia focus on operational efficiency; China and Brazil strengthen global outreach; Vietnam pushes eco‑friendly transitions; and Singapore and India center on digital and system innovation.Sustainability, Technology, Localizationare the core themes of this week.

Summary:FDAM, the franchise‑focused ERP

1. United States | Biscuit Belly signs contracts for six new stores in the Southeast

In the southeastern U.S. (Florida Panhandle, North Carolina, Georgia, etc.), the brunch‑concept franchise Biscuit Belly secured agreements for six new outlets, accelerating its expansion strategy. This demonstrates the franchise headquarters’ renewed emphasis on concentrated regional growth and a tourism‑and‑leisure‑based market entry approach.

Implications for the Korean Headquarters

When franchisor headquarters expand into the U.S., focusing on a strategic regional hub rather than nationwide simultaneous growth offers greater stability. For categories that thrive in tourist and resort destinations—like brunch, dessert, and café—franchisor headquarters must ensure the system can manage seasonal sales fluctuations.

2. China | Accelerating overseas expansion of food‑service brands into Singapore

Major Chinese food‑and‑beverage companies are turning Singapore into their first overseas launchpad to counter intensified domestic competition. Today, roughly 85 Chinese brands operate over 400 outlets in Singapore, a year‑over‑year increase of more than 30%. This trend signals the rise of a “cross‑border expansion” franchise strategy aimed at countering market saturation in China.

Implications for Korean franchisor headquarters

The intensifying competition from Chinese brands in Singapore indicates that Korean franchisor headquarters must go beyond mere entry. Differentiated category positioning and carefully designed local partnerships are essential to sustain stores.

3. Japan | Rising service‑sector inflation pressures the food‑service industry

Service‑sector prices in Japan have risen for the second consecutive month as of September, spreading labor and cost pressures across the entire food‑service sector. This signals that franchisor headquarters must pair cost‑cutting initiatives with menu price adjustments. Japanese operators are accelerating a shift toward smaller store formats and self‑order systems to improve cost efficiency.

Implications for Korean franchisor headquarters

When labor and cost pressures mount, Korean franchisor headquarters should simultaneously downsize store formats, standardize self‑order kiosks, and monitor expenses through the headquarters ERP.

4. Hong Kong | Korean porridge chain ‘Bonjuk’ enters Hong Kong

The Korean porridge chain Bonjuk has launched in Hong Kong, underscoring the region’s continued appetite for Korean franchises. Meanwhile, Hong Kong saw the opening of cocktail lounge Yume and the closure of Milan‑style trattoria Testina in the same week, highlighting the fast turnover and volatility of the local food‑service market. Yume’s Japanese‑style cocktails, served by a Peruvian bartender, exemplify the trend of global fusion expanding into upscale dining.

Implications for Korean franchisor headquarters

Hong Kong is a market where Korean brands can enter and settle quickly, but the rapid store turnover demands robust data management and swift decision‑making from franchisor headquarters to maintain stability.

5. Vietnam | Egg‑industry modernization and green transition within five years

The Vietnam Poultry Association (VPA) announced a 2030 industry transformation plan focused on large‑scale smart farms, advanced processing facilities, and expanded domestic and export markets. The plan also promotes eco‑friendly and organic livestock practices and circular‑economy models that link animal by‑products with crop cultivation. These shifts will profoundly affect the food‑service and franchise sectors, positioning eco‑friendly supply‑chain development as a key collaboration point for franchisor headquarters entering Vietnam.

Implications for Korean franchisor headquarters

Korean brands that rely heavily on chicken and other poultry—such as those in the chicken and snack categories—must increasingly design eco‑friendly supply‑chain partnerships when entering Vietnam. Integrating local ingredient certification and traceability into the headquarters ERP from day one secures long‑term operational stability.

6. India | Cure Foods and Papacream accelerate dessert franchise expansion

Multi‑brand cloud kitchen and QSR operator Cure Foods has partnered with Papacream to launch a nationwide franchise rollout in India. After initial openings in Mumbai and Pune, the company announced a phased national expansion, accelerating the franchise model for desserts and ice‑cream across the country.

Implications for Korean franchisor headquarters

When a Korean dessert format enters India, a step‑by‑step rollout using a master franchise + regional multi‑unit franchise structure is more realistic than single‑store corporate expansion. The franchisor headquarters must have an ERP that standardizes the master partner’s operational data to enable long‑term collaboration.

7. Philippines | ‘Old Town White Coffee’, plan to open 20 stores over the next five years

Malaysia’s leading coffee franchise Old Town White Coffee announced its expansion into the Philippines, targeting 20 new stores in the next five years. The local entity will invest about 40 million pesos (US $2.1 million) to grow primarily in Metro Manila and key cities on Cebu. With the Philippine coffee market growing over 10 % annually, competition among coffee and dessert franchises across ASEAN is intensifying, sending a positive signal to Korean cafĂ© brands.

Implications for Korean headquarters

When a Korean cafĂ© headquarters enters the Philippines, it must differentiate price, menu and store format from the Malaysian brand it will compete with. Mapping a five‑year store‑expansion roadmap in the headquarters’ system enables staged KPI tracking.

8. Indonesia | School free‑meal program delayed
catering infrastructure limits exposed

Indonesia’s government‑run free‑meal program for schools is running about 15 % behind schedule due to insufficient kitchen facilities and logistics bottlenecks. The delay highlights structural limits in Indonesia’s food‑service and catering infrastructure, but also points to expanding collaboration opportunities between the government and private franchises. Automation of cooking and catering, as well as outsourced operations, are seen as high‑growth new markets.

Implications for Korean headquarters

Korean headquarters now have an opening to enter Indonesia’s government‑private partnership models in institutional catering, lunchboxes, and HMR. Participating in large‑scale procurement requires the headquarters’ ERP to manage food‑ingredient traceability and hygiene/inspection records.

9. India | A ‘franchise‑first’ model emerging in fast‑food (QSR)

Analysts note that India’s restaurant market is rapidly growing through a ‘franchise‑first model’ in the QSR sector. According to an ET HospitalityWorld article dated September 25 2025, the traditional mix of corporate‑owned and franchised outlets in urban and peri‑urban areas is being reshaped so that only brands with proven franchise systems can expand. Rising domestic consumption, more frequent dining out, and the spread of delivery services are driving this shift.

Implications for Korean headquarters

For an Indian launch, Korean headquarters should pair a validated operating model with a localized brand strategy. The headquarters must be able to deliver the standardized operating procedures through its system directly to franchise locations, positioning the brand as a franchise with a solid operational backbone.

10. Brazil | Franchise expansion into Portugal up 68 % over the past five years

Data show that Brazilian franchise brands increased their entry into the Portuguese market by 68 % in the last five years, indicating that Brazil’s food‑service sector is shifting from domestic growth to an export‑oriented format. For franchisor headquarters, this signals that Brazil can serve as a platform for expansion into both Latin America and Europe. However, labor and inflation risks remain, so entry strategies must be multifaceted.

Implications for Korean headquarters

Korean headquarters should think beyond a single country and adopt a ‘hub‑nation → adjacent‑region’ approach. As Brazil’s move into Portugal shows, expanding step‑wise through markets that share language and culture provides a stable growth path.

This week’s insight

This week’s global restaurant market issimultaneously expanding and streamliningIt can be summed up in one sentence: In the US and Philippines, aggressive expansion continues; in China and Brazil, they are moving beyond domestic markets into overseas markets. Meanwhile Japan and Indonesia have entered efficiency measures to address cost pressures and infrastructure limits, Vietnam is transitioning to an eco‑friendly supply chain, and India is restructuring toward a "franchise‑first model".

The keywords are sustainability, technology, and localization. The flow that the franchisor headquarters will review together is outlined as follows.

Four flows the franchisor headquarters will review

①Regional hub expansion strategy— Instead of nationwide simultaneous expansion, focus on regions to secure operational stability

②Localized franchise‑first model— Deliver the proven operating system as a standard from headquarters

⑱Eco‑friendly and food‑supply chain— Combine traceability system with ERP from the outset of expansion

④Data‑driven headquarters operations— Accumulate store‑level profit and operating data into the system

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Terms of Use

Article 1 Purpose

These Terms of Use govern the conditions and operational rules for using the services of "Site Name" (hereinafter referred to as "the Site").

Article 2 Definitions

Key terms used in these terms are defined as follows.

1. Member: An individual who agrees to these terms, provides personal information to register as a member, enters into a usage agreement with the Site, and uses the Site.
2. Usage Agreement: The contract concluded between the Site and a member regarding Site usage.
3. Member ID ("ID"): A unique combination of letters and numbers assigned to each member for identification and service access.
4. Password: The combination of letters and numbers selected by the member to verify identity and protect the member’s rights.
5. Operator: The entity that creates and manages the website offering the service.
6. Termination: The act of a member canceling the usage agreement.

Article 3 Supplemental Rules

The Operator may issue separate operational policies as needed; if these policies overlap with these terms, the operational policies will take precedence.

Article 4 Formation of the Usage Agreement

1. The usage agreement is formed when a person registers as a member, agrees to these terms, and the Operator accepts the registration request.
2. Anyone registering as a member indicates agreement to these terms by reading them during the Site registration process and selecting the "I Agree" option.

Article 5 Service Use Application

1. Individuals registering as members must provide all required information requested by the Site (such as user ID, password, nickname, etc.).
2. Members who use another person’s information, submit false data, or otherwise fail to provide authentic personal information have no rights to use the Site and may be subject to penalties under applicable law.

Section 6: Privacy Policy

The operator does not retain members' passwords provided at sign‑up, and related matters are governed by the site’s privacy policy.
The operator strives to protect members’ personal information, including registration data, in accordance with applicable laws.

Member privacy is handled according to the privacy policy set by applicable law and the site.

However, the operator assumes no responsibility for information exposed due to the member’s own fault.
If a member posts or distributes illegal content—such as material that violates public morals or national security—the operator may, upon request from relevant authorities, review the member’s data and submit it to those authorities.

Section 7: Operator Obligations

(1) When a member’s opinion or complaint is deemed legitimate, the operator must address it as promptly as possible. If personal circumstances prevent immediate action, the operator will make a best effort to follow up with a notice, message, or email after the fact.
(2) To ensure continuous and stable site operation, the operator may require the site to repair or restore equipment without delay when failures or losses occur. In cases of force majeure or unavoidable circumstances affecting the site or operator, site operation may be temporarily suspended.

Section 8: Member Obligations

(1) Members must comply with the terms of this agreement, all site policies, notices, operational guidelines, and applicable laws, and must not engage in actions that interfere with site operations or damage the site’s reputation.
(2) Unless expressly authorized by the site, members may not transfer, gift, or use their service rights or contractual status as collateral to any third party.
(3) Users must exercise great care in managing their ID and password and may not allow third parties to use their ID without the operator’s or site’s consent.
(4) Members must not infringe the intellectual property rights of the operator, the site, or any third party.

Section 9: Service Availability

(1) Service is generally available 24 hours a day, 365 days a year, unless technical or operational constraints arise. The site may temporarily suspend service for scheduled maintenance, upgrades, or replacements on dates and times announced by the site. Planned interruptions will be posted on the site’s homepage, so please check regularly.
(2) The site may also suspend service temporarily or permanently without prior notice in the following situations:
- Urgent system inspections, upgrades, replacements, or malfunctions
- Force‑majeure events such as national emergencies, power outages, or natural disasters
- When a telecommunications provider ceases service as stipulated by the Telecommunications Business Act
- If excessive traffic or other issues disrupt normal service use, the service may be unavailable.
⑱ When service interruptions occur as described in the preceding clause, the site will notify members in advance via announcements or similar notices. If the interruption is caused by circumstances beyond the site’s control and advance notice is impossible, the site will provide notice after the fact.

Article 10 – Termination of Service Use

① A member who wishes to terminate the usage agreement with the site must submit a cancellation request online personally. Separately, termination of the site usage agreement itself must be handled independently of the site access termination.
② Upon submission of the cancellation request, any site‑related programs provided by the site are automatically removed from the member‑management interface, and the operator can no longer view the applicant’s information.

Article 11 – Restriction of Service Use

Members may not engage in any of the following actions. If a member does, the site may restrict the member’s service access, take appropriate legal measures, terminate the usage agreement, or suspend service for a specified period.
① Registering false information during sign‑up or when updating member details.
② Interfering with another person’s use of the site or misappropriating their information.
⑱ Impersonating site administrators, staff, or affiliates.
④ Infringing on the personal rights or intellectual property of the site or any third party, or disrupting business operations.
â‘€ Illegitimately using another member’s ID.
â‘„ Collecting, storing, or disclosing another member’s personal data without their consent.
⑩ Engaging in conduct that can be objectively judged as criminal.
⑧ Any other actions that violate applicable laws and regulations.

Article 12 – Management of Posted Content

① The operator is responsible for managing and operating all posts and materials on the site. The operator must continuously monitor for inappropriate content, and upon discovering or receiving a report of such content, must delete it and issue a warning to the member who posted it.
Members are responsible for the content they post; therefore, members must not publish material that violates these terms of use.
② If a public authority such as the Information and Communication Ethics Committee issues a corrective request, the operator may delete or relocate posts without the member’s prior consent.
⑱ The criteria for determining inappropriate content are as follows.
- When the content severely insults or defames another member or a third party.
- When distributing or linking to content that violates public order or good morals.
- When the content encourages illegal copying or hacking.
- When it is advertising intended for profit.
- When the content is objectively recognized as being linked to criminal activity.
- When it infringes copyright or other rights of other users or third parties.
- When it is deemed to violate other applicable laws.
- If the site or its operator receives a request from a third party to halt a post because of alleged defamation, intellectual‑property infringement, or similar rights violations, the post may be temporarily taken down (transmission stopped). The site will follow any lawsuit, settlement, or other decision by the relevant authority that is submitted concerning the requester and the poster.

Article 13 Retention of Posts

If the site operator must discontinue the site due to unavoidable circumstances, they will give members prior notice and make reasonable efforts to facilitate the transfer of posts.

Article 14 Copyright in Posts

① The copyright of a post submitted by a member on the site belongs to that member. The site may not commercially use the post without the poster’s consent, except for non‑profit purposes, and the site retains the right to display the content within the service.
② Members may not commercially use materials posted on the service, such as by arbitrarily processing or selling information obtained through the service.
⑱ The operator may delete, relocate, or reject registration of any content posted or uploaded by a member that is judged to fall under any of the items listed in Article 12, without prior notice.

Article 15 Liability for Damages

① All civil and criminal liability arising from the site is primarily the responsibility of the member.
② The site will not compensate for damages that result from force majeure events such as natural disasters, or from the member’s intentional or negligent actions.

Article 16 Disclaimer

① The operator is exempt from liability for any loss of expected benefit, or for damages arising from the selection or use of service materials provided by the site.
② The operator is exempt from liability for interruptions caused by the site’s service infrastructure or by telecommunications services provided by other carriers, and any damages related to the site’s service infrastructure are governed by the site’s terms of use.
The operator assumes no responsibility for any material that members store, post, or transmit.
If service disruptions occur due to a member’s fault, the operator is not liable.
The operator is not responsible for any activities—such as data transmission or other community interactions—between members or between members and third parties, whether inside or outside the service.
The operator does not guarantee the authenticity, reliability, or accuracy of material posted or transmitted by members, nor any content that members can obtain from this site.
If members trade goods or conduct other transactions through the service, the operator is not liable for any resulting damages.
The operator bears no responsibility for any disputes that arise between members or between members and third parties, unless the operator is at fault.
The operator is not liable for member losses caused by system failures during equipment maintenance, inspections, repairs, or replacements, or software operation, unless caused by intentional wrongdoing or gross negligence; nor for failures due to third‑party attacks, undiscovered viruses, or other force‑majeure events beyond the operator’s control.

Supplementary Provisions

These terms <Effective from the site launch date>.

Privacy Policy

MS Venter (hereinafter referred to as “the Company”) establishes and publishes these privacy processing guidelines to protect data subjects’ personal information under Article 30 of the Personal Information Protection Act and to address related concerns promptly and smoothly.

Article 1 (Purpose of Personal Information Processing)
The Company processes personal information for the purposes listed below. Collected data will not be used for any other purpose, and if the purpose changes, the Company will obtain separate consent in accordance with Article 18 of the Personal Information Protection Act and take any other required actions.

1. Website membership registration and management
Personal information is processed to confirm membership intent, verify identity for member‑only services, maintain and manage membership status, conduct limited identity verification, prevent fraudulent use, verify parental consent for children under 14, provide notices, handle inquiries, and address complaints.

2. Provision of goods or services
Personal information is processed for product delivery, service provision, sending contracts and invoices, delivering content, offering personalized services, identity and age verification, payment processing and settlement, and debt collection.

3. Complaint handling
Personal information is processed to verify the complainant’s identity, confirm the nature of the complaint, contact for fact‑finding, and notify the outcome of the handling process.

Article 2 (Processing and Retention Period of Personal Data)
The Company processes and retains personal data only for the period required by law or the period consented to by the data subject at the time of collection.
The specific processing and retention periods are as follows:

1. Website membership registration and management: until the member withdraws from the website.
However, if any of the following circumstances apply, data will be retained until the circumstance ends:
1) Ongoing investigations or inquiries related to violations of applicable laws: until the investigation or inquiry concludes.
2) Outstanding creditor‑debtor relationships arising from website use: until those relationships are fully settled.

Article 5 (Rights of Users and Their Legal Representatives and How to Exercise Them)

Data subjects may exercise any of the following privacy rights with the Company at any time.
1. Request to access personal data
2. Request correction of errors or inaccuracies
3. Request deletion
4. Request suspension of processing
These rights can be exercised by submitting a written request, calling, emailing, or faxing the Company, and the Company will act without undue delay.
If a data subject requests correction or deletion of personal data, the Company will refrain from using or disclosing that data until the correction or deletion is completed.
The rights in paragraph 1 may also be exercised through a legal representative or an authorized agent, provided a power of attorney in the format specified in Appendix 11 of the Enforcement Rules of the Personal Data Protection Act is submitted.
Data subjects must not violate applicable laws, including the Personal Data Protection Act, by infringing on the personal data or privacy of themselves or others that the Company processes.

Article 6 (Categories of Personal Data Processed)
The Company processes the following categories of personal data:

1. Website membership registration and management
Required items: company name, full name, title, phone number, email
Optional items: referral source, awareness channel

2. Provision of goods or services
Required items: company name, full name, title, phone number, email
Optional items: referral source, awareness channel

3. During the use of internet services, the following personal data items may be automatically generated and collected.
IP address, cookies, MAC address, service usage records, visit logs, error usage records, etc.

Article 7 (Destruction of Personal Data)
① The company shall promptly destroy personal data that is no longer needed due to the expiration of the retention period or achievement of the processing purpose.
② If, after the consented retention period has expired or the processing purpose has been achieved, the personal data must be retained under other laws, the company shall preserve it by transferring it to a separate database or storing it in a different location.
⑱ The procedures and methods for destroying personal data are as follows.
1. Destruction Procedure
The company selects the personal data subject to destruction and, with approval from the company’s personal data protection officer, destroys the data.
2. Destruction Methods
The company destroys electronically stored personal data using methods such as low‑level formatting to make records unrecoverable, and destroys paper records by shredding or incineration.

Article 8 (Measures to Ensure the Security of Personal Data)
The company implements the following measures to ensure the security of personal data.
1. Administrative measures: establishment and implementation of internal management plans, regular employee training, etc.
2. Technical measures: management of access rights to personal data processing systems, installation of access control systems, encryption of unique identifiers, etc., and installation of security programs.
and other encryption, security program installations.
3. Physical measures: access control for computer rooms, data storage rooms, etc.

Article 9 (Installation, operation, and refusal of automatic personal data collection devices)
(1) The company uses cookies to store user information and retrieve it as needed in order to provide personalized services.
(2) A cookie is a small piece of data sent by the server (http) that runs the website to the user's browser, and it may also be stored on the user's hard drive.
a. Purpose of using cookies: to analyze each service and website visited by the user, usage patterns, popular search terms, secure connection status, etc., and to deliver optimized information to the user.
b. Installing, operating, and refusing cookies: Tools menu at the top of the web browser>Internet Options>You can refuse cookie storage by adjusting the options in the privacy menu.
c. Refusing cookie storage may make it difficult to use personalized services.

Article 10 (Personal Data Protection Officer)
(1) The company designates a Personal Data Protection Officer who oversees all personal data processing activities and handles data subject complaints and remediation as follows.

▶ Personal Data Protection Officer
Name: O Manseok
Title: Representative
Contact: 1544-7120
※ This connects to the personal data protection department.

▶ Personal Data Protection Department
Department: Development Team
Contact Person: Lee Seongjae
Contact: adffewr@benter.co.kr

Data subjects may direct any privacy‑related inquiries, complaints, or requests for redress arising from use of the company’s services to the privacy officer or the responsible department. The company will respond and address such inquiries without delay.

Article 11 (Request for Access to Personal Data)
Data subjects may submit a request to access their personal data under Article 35 of the Personal Information Protection Act to the department below. The company will strive to process access requests promptly.

▶ Department for Receiving and Processing Access Requests
Department: Operations Team
Contact: O Chae‑hyun
Email: boram03@benter.co.kr

Article 12 (Remedies for Rights Violations)
Data subjects may contact the following agencies for redress or counseling regarding personal data breaches.

▶ Personal Data Breach Reporting Center (operated by Korea Internet & Security Agency)
- Scope: Reporting personal data breach incidents, requesting counseling
- Website: privacy.kisa.or.kr
- Phone: 118 (no area code needed)
- Address: 3rd Floor, Personal Data Breach Reporting Center, 9 Jinheung‑gil, Naju‑si, Jeollanam‑do 58324 (Bitgaram‑dong 301‑2)

▶ Personal Data Dispute Mediation Committee
- Scope: Filing personal data dispute mediation requests, collective dispute mediation (civil resolution)
- Website: www.kopico.go.kr
- Phone: 1833‑6972 (no area code needed)
- Address: 4th Floor, Government Complex Seoul, 209 Sejong‑daero, Jongno‑gu, Seoul 03171

▶ Supreme Prosecutors' Office Cyber Crime Investigation Unit: 02‑3480‑3573 (www.spo.go.kr)
▶ Cyber Safety Division, National Police Agency: 182 (http://cyberbureau.police.go.kr)

Article 13 (Implementation and Amendment of the Privacy Policy)
This privacy policy takes effect on January 31, 2024.